UX DESIGNER
The Walt Disney Company
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Lead UX Designer
Experience Design - Disney Entertainment and ESPN Technology
Figma
The Universal Search Experience focuses on providing a utility that delivers breadth and accuracy in results, while empowering users to enhance their search interactions and achieve their intended goals effectively. Designed as a templated framework, this experience will be used across
The Walt Disney Company's suite of digital platforms.
This is a high-level overview of my design process. Can show in depth design visuals in person upon request.
As a UX designer under Disney Entertainment and ESPN Technology design team, I play a pivotal role in delivering first-class user experiences for Disney’s 90+ consumer facing digital products. On my immediate team, Experience Design, we focus on building brand-agnostic and branded digital experiences for platforms that include ABC, ABCN, ESPN, ESPN Fantasy, National Geographic, and Star Wars
For NDA purposes, this particular case study is a high-level overview of the design process behind a brand agnostic web and native app template for a universal search experience that will be implemented across the aforementioned digital products.
How can we utilize our design system to create a better
search experience for the user with consideration for individual brand needs ?
ABC, ABC News, Disney, ESPN, Marvel, etc have their own unique systems and stylings that make it difficult to maintain consistency of common experiences like searching and browsing across all of the brands. Taking into consideration the individual needs of each brand, how do we also address the main needs and motivations of the user in this experience without building a new design system?
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Disney.com
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ABC News
ESPN
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Disney.com
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ABC News
ESPN
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Disney.com
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ABC News
ESPN
Certain elements of this universal search experience was implemented into the recent re-design of the ABC News mobile application and OTV mobile applications for iOS and Android
This project challenged me to think critically and practice end-to -end human-centered design thinking in order to design a universal framework that both empowers the user and addresses business needs. I sought opportunities to experiment with interactions and patterns and explore edge cases that lead me to introducing a new component into the design library. For next steps, this framework would be adjusted to specific brand needs and engineering constraints. In the end, I was able to deliver a framework that is intuitive and functional, and ultimately give all control and flexibility to the end-user. I enjoyed working alongside our project partners and research team, and glad I got to be lead designer on such an impactful project.
“I worked directly with Deia in her time at Disney on design concepts that impacted the search experience across a number of products, including ABC News, Star Wars, ESPN, and Disney.com.
In my work with Deia, she demonstrated strong design and research skills, high adaptability and flexibility, and a contagious enthusiasm for learning.”
“Deia was very insightful when providing use cases to help build the components for the search experience.
With her help and guidance the component building process was faster and easier! Now our design system is able to provide the right search components essential for all of of our digital brands”
“Deia is a great partner in the design process. She is receptive to product feedback, making thoughtful iterations and approaches based on questions, concerns, and suggestions.”
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Incredibly easy to use them and extremely versatile! This is one of the best quality themes I have purchased. I’m impressed with the their creative features.
Technology is just a tool. In terms of getting the kids working together and motivating them, the creativity is the most important thing in the digital business.
